EP 15: Jimmy Hobson — Increasing My Business By $62 Million In Production In 3 Years
On this episode of the Loans on Demand Podcast, Luke and Jimmy talk about what, exactly, helped him turn those tides and why being a “little rough around the edges” has (literally) paid off. Things weren’t smooth sailing at first, though. Having supported two kids as a single parent on his jobs as a car and Medicare salesman, he ultimately made the switch and got his license as a broker in 2016. He started generating leads, and at first, “it was ugly.” But the tides did turn. In 2018, he did $11 million in production. In 2019, that number became $37 million, and last year it was $73 million. This year, he’s expecting to bring in between $80-90 million in production — all from his wife’s six-by-six foot craft room.
EP 14: Jason Frazier — Why You Have To Innovate Your Marketing Approach
How do you stand out as a loan officer in a commoditized industry? As Jason Frazier, Chief Strategy Officer at EPM and a second-generation mortgage professional will tell you, it all comes down to marketing. “The only way to stand out is by being 10 times better in something,” Jason says. “You’re not going to be 10 times better at service. You’re not going to be 10 times better at rate. You’re not going to be 10 times better at experience. What you can be is 10 times better in your marketing, period.”
EP 13: Nathan Einkorn - Taking The Steps Your Competitors Are Skipping
On this episode of the Loans on Demand Podcast, Luke and Nathan break down the big career shift that put Nathan directly in the middle of his purpose and newer, more effective ways to get his message across, why follow-through and an abundant mindset are so critical, and the reading list recommendations that have made both Luke and Nathan the industry standouts that they are today. Tune in for a shot of pure, un-sugarcoated advice that will transform your business if you run with it.
EP 12: Adam Hires - How To Make Connections, Not Just Conversations
On this episode of the Loans on Demand Podcast, Luke and Adam dig into the formula for exceptional sales conversations based on genuine connection and the needs of your prospect, setting boundaries to boost your efficiency and focus, and building relationships that benefit everyone involved (without making anyone feel used). Listen in for an interview that will give you a unique perspective on the give-and-take of a good working relationship.
EP 11: Casey Knowles - Basing Your Business In True Value
On this episode of the Loans on Demand Podcast, Luke and Casey dive deep into how Casey took his business from no resources, contacts, and traction to $100 million a year. The way to good agent relationships is shutting down your ego long enough to figure out how you can give to your people (and what you can learn from them) and strategies to help you focus on simply getting a loan every day. Listen in to redefine the word “value” in your business so you can start giving actual value and reaping the rewards.
EP 10: Michael Mann - Become A Million Dollar Loan Officer
More real estate agent appointments = hours of work added to your calendar...right? Well, only if you're doing it the hard way. But the brightest minds in real estate know there's a better method. Michael Mann is a loan officer with an 18-year career under his belt, the head of the Michael Mann team, the author of 9 Figure Blueprint, and the creative mind behind the Million Dollar Loan Officer program. His strategy for gaining visibility and streamlining operations continues to add freedom and prosperity of epic proportions to the lives of loan officers everywhere.
EP 9: John Smith - Honest Brand Building With The Mortgage Smith
If the content you show the world is meant to tell potential clients who you are, how do you decide what to show them? Do you keep the focus on your business and what it can do for them, do you focus on your personality, or do you develop a different personality entirely? It may surprise you, but the best way to establish yourself as a leader is to simply be yourself. After the financial calamity of 2008, John Smith pivoted away from his previous career as a loan officer within a small bank to give 100% to creating his mortgage and loan business in the real estate industry. Now known as “The Mortgage Smith,” John continues to thrive alongside his team, and he shares his wisdom as an author and the host of the Real Estate Insiders Podcast.
EP 08: Hammer J. Helmer - Engineering Originator Success In An Online World
Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage. The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originators struggling to market themselves in mind. Now, Hammer teaches industry professionals how to keep a steady stream of leads in their business.
EP 07: Sean Caufield - Building Your Brand As A Loan Officer (The Right Way)
What’s the best way to rise to the top of a majorly saturated market? You could try a lot of fancy tactics and expensive marketing - or you could be visibly yourself, put in the hard work, and proactively learn from the people around you. Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City through Madison Mortgage Services, Inc. Now, Sean continues to grow his brand and his success story on a firm foundation of honest content and a strong commitment to the buyers he serves.
EP 06: Rebecca Richardson - Winning Content Strategy, Starring You
On this episode of the Loans on Demand Podcast, Luke and Rebecca cover the process (and necessity) of becoming your most authentic self in your own marketing, matching the right media platform to the strategy you want to use to get information to your audience, and the specifics of how she plans, creates, and distributes her unique video content. Tune in for an interview that will give you an entirely new perspective on content strategy with your own individual twist.
EP 05: Reed Letson - How to Attract the Right Attention
On this episode of the Loans on Demand Podcast, Luke and Reed dig into Reed's game-changing content strategy, bringing your unique personality into every piece of your marketing (even if you aren't actually doing it), and leveraging social media interactions to build actual relationships with your client base. Listen in for some quick, easy action steps that will level up your visibility, and the quality of your leads, faster than you thought possible.
EP 04: Mark Cruz - Consistency + Effort overtime = Anything You Want
On this episode of the Loan on Demand Podcast, Luke and Mark talk about the formula on how to build the company that you want and how to continuously grow your business. Tune in for an interview that will give you an insight into how to change the course of your business to success.
EP 03: Luke Shankula - An Overview Of Sales Process
On this episode of the Loan on Demand Podcast, Luke discusses the six steps to a perfect sale and the ways on how to effectively manage a loan business. Tune in for an episode that will help you learn some sales tips.
EP 02: Luke Shankula - Mistakes Loan Officers Make With Marketing
On this episode of the Loans on Demand Podcast, Luke discusses and identifies the three major mistakes a loan officer can make through his career. Tune in for an episode that will educate you on how to operate your loan business correctly.
EP 01: Luke Shankula - Introduction To Loans On Demand Podcast
On the first episode of the Loans on Demand Podcast, Luke discusses why he decided to start with this podcast, its foundation, and how to create new ways to get direct with customers. Tune in for an episode that will help you improve your business processes.